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Saturday, April 2 • 1:30pm - 3:00pm
Tweet Your Way to the Top: Social Media and the Job Search

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80% of today's jobs come from networking. Do you think social media plays a role in your future? This discussion will focus on strategies and stories of how social media can impact your future career.


  • Moderator: Megan Ackerman, Vice President, AU Social Media Club (@MissMeganEmily) - Megan is a social media enthusiast, entertainment junkie and lover of all things pop culture from Los Angeles, CA. Before coming to American University, Megan received her Associates Degree in Marketing from Santa Barbara City College in 2009. Megan is now a senior at AU, working on her Bachelors Degree in American Culture and Media, an interdisciplinary study she created which combines Broadcast Journalism, Public Relations, and American Studies.
  • Brittany Cooper, New Media Strategies (@brittanycooper) - Brittany is an accomplished recruiter and communications strategist specializing in digital and social recruitment, and cultural engagement. Her recruitment experience spans across multiple verticals, including promotions and community engagement, crisis communications, public affairs, corporate brand management, design and creative, healthcare, technology, and sales/business development. Brittany regularly consults and trains individuals and local organizations on how to best utilize social media for networking and job placement.  She can be found online at @brittanycooper and linkedin.com/in/brittanyacooper.
  • Heather Coleman, Strategic Communications Specialist, CorpComm, Inc. (@heathercoleman) - Heather Coleman, MBA, has worked in government communications for 10+ years managing mass media campaigns, website design and most recently helping clients develop social media strategies. She is the social media lead at CorpComm, Inc.and researches new tools and tactics that can be used by clients. She supports outreach for the Army Contracting Command's ArmyHire.com website and helped them win an inaugural NVTC Social Media Award for Best Use of LinkedIn in 2010. This recruitment website regularly showcases career opportunities within the Army Contracting Command. Heather is also a Top 100 member on GovLoop, the social network for government and has a featured blog, "This is Govable". She also is a contributing blogger for OhMyGov!. Heather can be found on Twitter (@heathercoleman) and on LinkedIn at http://www.linkedin.com/in/heathermcoleman.
  • Greg Cypes, Director of Product, Clearspring (@gregcypes- Greg Cypes joined Clearspring as the Director of Product to help the company develop and execute on its vision to bring user-centric sharing to the AddThis network. Before joining Clearspring, Greg served in several lead technical roles for AOL Instant Messenger (AIM) product suite. At AOL, Greg was credited with transforming AOL's client software from a self-contained entity to one of the most robust and powerful open messaging and peer-2-peer networks in the world. He’s well-known in the industry for pioneering next-generation communication tools that have enabled people to better connect and share via the social networks they love like Twitter and Facebook through the AIM platform. Greg's spoken at tons of industry events, including SXSW, Web 2.0 Expo, MashupCamps, Future of Web Apps, Techcrunch 50 and W3C, and has been quote and contributed content to today’s leading business and technology trade publications.
  • Jason Parker, Director of Strategic Partnerships, Brazen Careerist (@jasonhparker) - Jason Parker is the Director of Strategic Partnerships for Brazen Careerist, a DC-based startup. Jason creates partnerships with universities to provide opportunities for alumni and students to participate in virtual recruiting events with Fortune 500 employers. Prior to his work with Brazen, Jason was a successful recruiter and then marketing manager for a DC-based IT recruitment firm. Simply put, Jason helps get great people great jobs.
  • Charles Purdy, Senior Editor, Monster Careers (@monstercareers) - Charles Purdy is the senior editor of Monster; he has appeared on CNN’s “Your Bottom Line,” Fox Business News, and Wall Street Journal Radio, and his career advice has appeared on Forbes.com, CNBC.com, CBS SmartMoney.com, and many other financial sites. He is also the author of the book “Urban Etiquette” and a former managing editor of “Macworld” magazine.
  • Scott Talan, Assistant Professor of Communication, American University (@talan) - Scott Talan, MPA, has worked in media, PR, and communications in four distinct fields: TV News, Politics, Nonprofits and Higher Education. Scott worked at the United Nations, Harvard University and the New Mexico Legislature. He recently served as the Director of Communications for the National Association of Schools of Public Affairs. Talan has worked as a writer at ABC News Good Morning America for hosts Diane Sawyer and Charlie Gibson. He's also reported on-air for local TV news stations in several states (Florida, New Mexico, California) covering politics including the 2000 presidential recount story. Before news, Talan was as an elected city council member and Mayor of Lafayette, California. His first career was in nonprofit communications working for the March of Dimes. 

Saturday April 2, 2011 1:30pm - 3:00pm EDT
SIS Room 113 4400 Massachusetts Ave. NW

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