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Saturday, April 2 • 1:30pm - 3:00pm
The Child Named Facebook: Social Media and the REST of the World

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We've all seen the impacts of social networks in Egypt, Tunisia, and Libya. This panel takes an international perspective on social media, and our panelists will explore these issues and more. Kendall Byl, an American University student, will even be joining us from China to provide her insight from abroad!


  • Moderator: Amanda Zimmer, VP of Communications, AU Social Media Club (@ayeemzee) - Originally from Lexington, Kentucky, Amanda is a junior currently working towards a B.A in Broadcast Journalism with minors in Marketing and Multimedia Studio Art at American University. She is an avid sports fan and has tailored her career path to Sports Journalism. She has interned with iHigh.com, the Washington Wizards/Mystics and is currently with ESPN 980 radio.
  • Kendall Byl, Student, American University (@Kendallbyl) - Kendall Byl is currently studying abroad in Beijing, China, where she is interning for Ogilvy PR, working specifically on social media marketing among other things.  A Junior at American University, Kendall is working towards a degree in Business with Marketing, International Relations, and Religion thrown in to mix things up a bit.  A social media fanatic, she has travelled the world over and can usually be found with her nose in a book, out on a run, or hitting the ski slopes.  Check out her linkedin profile or follow her blog for more China updates.
  • Tracy Johnson, Booz Allen Hamilton (@tjohns06) - Ms. Johnson is a senior consultant for Booz Allen Hamilton, a global strategy and technology consulting firm that works with clients to deliver results that endure.  She serves on the firm’s social media/Government 2.0 practice team, integrating social media into organizational strategies for clients across the public sector. She has developed and executed numerous outreach and communications strategies for clients leveraging social media as well as her background in communications planning, citizen engagement and public relations.  Over the past year, Ms. Johnson has been supporting the U.S. Navy, where she developed and is implementing their enterprise-wide social media strategy. Prior to joining Booz Allen, Ms. Johnson worked for ENC Marketing & Communications, developing marketing and outreach programs for clients including the Small Business Administration’s Business.gov program (now featured on WhiteHouse.gov), the National Institutes of Health Clinical Center, IRS Human Capital Office, Microsoft Federal, and others. Ms. Johnson earned her B.S. with honors in Marketing and International Business from Villanova University.  She is an active member of Villanova University’s DC Alumni Chapter, the Social Media Club of DC, and Fashion Group International.
  • Pallavi Kumar, Assistant Professr, AU School of Communication (@pdkdc- Pallavi Damani Kumar joined the Public Communication division in 2009 as an assistant professor after teaching as an adjunct faculty member since 2002. In 2011, she was appointed associate division director of the Public Communication division.  She teaches a variety of classes in the PC core curriculum, and she piloted a graduate level social media class last summer.  An AU alumna, Kumar has more than 15 years experience in public relations. Most recently, she worked at Fleishman Hillard as a vice president in their social marketing practice. While there, she worked on a social marketing campaign for the White House Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign. Previously, Kumar was an associate director of international public relations at Wyeth Pharmaceuticals, where she led international public relations activities for several products. Prior to joining Wyeth, as vice president/account supervisor in Ketchum Public Relations' healthcare practice, Kumar was responsible for developing strategic communication plans, implementing consumer media campaigns, coordinating media events, serving as the client contact and managing an account team.
  • Stefy Narvaez (@fairtradestefy) - My full name is Estefanía Narváez. I just moved to DC to pursue a career in international affairs and development. I have a BS in International Economics and International Studies from Trinity University where I attended as an international student from Ecuador. Among many involvements my greatest contribution to Trinity was heading the Fair Trade campaign for nearly three years. In response to the campaign a variety of Fair Trade products where introduced into the campus and this spring semester Trinity University will become a Fair Trade University. In my spare time, other than looking for a job, I help Ethix Merch, a sweat free purchasing organization based in Massachusetts, and Fair Bussiness Alliance, a Fair Trade consulting organization based in Edinburgh, expand their sales through personal promotional efforts. I am also beginning to help the Secretariat of Science and Technology of Ecuador to seek funding from entrepreneurs and philanthropists in the US for a new Institute of Genomic Biology in Ecuador which is linked with the progress and possible success of the Yasuni ITT proposal, an environmental international initiative of the Ecuadorian government in the amazon. I want to dedicate myself to defending human rights and hopefully become a successful advocate for sustainable resource management in the future. BUT when I am not doing THAT I am biking, running, salsa dancing and singing my little heart out.
  • Nicole Pulley, Student, American University (@nicolepulley- Nicole Pulley is is the Marketing Program Associate at the Fair Trade Federation. She is studying international marketing and public relations at American University, and loves social media! View here LinkedIn profile here and follow her at @nicolepulley.

Saturday April 2, 2011 1:30pm - 3:00pm EDT
SIS Room 120 4400 Massachusetts Ave. NW

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