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Sunday, April 3 • 4:00pm - 5:00pm
Closing Keynote Panel: What's Next?

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After two days of breakout sessions, outstanding panelists, guest speakers and conversation, we have to ask: what's next? Where do we go from here, and how can we make higher education better? Where does social learning fit in? We'll tackle these questions and more in our closing keynote panel.


  • Moderator: Yong Lee, Acting Director, SMCEDU (@yongclee) - Yong Lee is a graduate of the University of Maryland, Baltimore County, where he received a B.S. in Information Systems. A former software developer, he currently directs Social Media Club for Education (SMCEDU), an initiative that seeks to advance social media in higher education. He hosts a weekly Twitter chat on these topics every Monday at 12:30pmET under the #smcedu hashtag. Yong also serves as a project assistant in the Center for New Designs in Learning and Scholarship (CNDLS) at Georgetown University.
  • Andrea Baker, AIIM (@immunity) - Ms. Andrea Baker is the Manager, Systems of Engagement Development for AIIM.She is a professional speaker, blogger and thought leader on Enterprise 2.0 and SocialMedia for Government and industry. From 2006 to January 2010, Ms. Baker was the Director of Enterprise 2.0 for Navstar,Inc, under which she was a consultant for the Federal Government and privateindustry. She has supported various agencies throughout her career such as the CIA, DIA, NSA, NOAA, and the Pentagon. Ms. Baker is a change agent who assistsher customers utilize social media tools as Enterprise 2.0 solutions effectively. She specializes in the user community advocacy and an application developer liaison,through tools like wikis, blogs, and other social web technologies. In July 2009, Ms. Baker became Executive Vice President and Programming Director of Social Media Club – Washington DC. In the 2010-2011 service at Social Media Club DC, Andrea switched from Events to VP of Finance and Events. Andrea also serves on the Advisory Board of ”A Clean Life” – a non-profit green consultancy and also serves as an advisor other Government industry associations.
  • Greg Cypes, Director of Product, Clearspring (@gregcypes)- Greg Cypes joined Clearspring as the Director of Product to help the company develop and execute on its vision to bring user-centric sharing to the AddThis network. Before joining Clearspring, Greg served in several lead technical roles for AOL Instant Messenger (AIM) product suite. At AOL, Greg was credited with transforming AOL's client software from a self-contained entity to one of the most robust and powerful open messaging and peer-2-peer networks in the world. He’s well-known in the industry for pioneering next-generation communication tools that have enabled people to better connect and share via the social networks they love like Twitter and Facebook through the AIM platform. Greg's spoken at tons of industry events, including SXSW, Web 2.0 Expo, MashupCamps, Future of Web Apps, Techcrunch 50 and W3C, and has been quote and contributed content to today’s leading business and technology trade publications.
  • Glenna DeRoy, Social Media Analyst, USA TODAY (@ghderoy- Glenna DeRoy is a social media analyst for USA TODAY's Digital Marketing team. She measures the success of USA TODAY’s social efforts and uses data to shape social media strategy and best practices. The rare journalist who isn't scared of math, Glenna is also working toward an MBA at American University. Follow her at @ghderoy.
  • Joe Gizzi, Marketing Strategist, New Media Strategies (@districtjoe- Joe Gizzi is a marketing strategist for top tier entertainment, technology and travel clients at New Media Strategies, the industry pioneer and market leader in social media marketing. He develops campaign concepts for a wide array of household names including Adobe, NBC, Disney, ABC Family, MGM Resorts, and Sony Pictures. He continues to build upon a communications career highlighted by work with the Special Olympics, International CES and Grammy Awards.
  • Rey Junco, Lock Haven University (@reyjunco) - Rey Junco is a social media scholar who investigates the impact of social technologies on college students. One of Rey’s primary research interests is the effect of social media on student psychosocial development, engagement, and success. His research has focused on informing best practices in technology use with students in the areas ofadvising, student affairs, and teaching. Through research findings, Rey has shown that technology, especially social media like Facebook and Twitter, can be used in ways that improve educational and psychosocial outcomes. Rey has recently published papers on: the academic effects of multitasking, the digital divide in cell phone ownership and use, using social media to promote civil discourse on college campuses, and how Twitter can be used for academic purposes in order to increase student engagement and improve grades. Best known for his innovative research on how students use technology, Rey conducted the first large, multi-institution survey of student technology use, which he wrote about in his book, Connecting to the Net.Generation: What Higher Education Professionals Needto Know about Today’s Students. Rey further explored students’ Internet usage in his second book, Using Emerging Technologies to Enhance Student Engagement, in whichhe conducted a comprehensive analysis of social media’s role in student engagement,technology’s potential to improve retention, and blogs’ potential to improve students’writing and marketing skills. Rey earned his doctorate in education in counselor education and his master’s in clinical psychology from Penn State University. Rey also earned his bachelor of science in psychology from The University of Florida. He is currently an Associate Professor in the Department of Academic Development and Counseling and the Director of Disability Services at Lock Haven University where he teaches first year seminar courses for undergraduates and graduate courses on social media in higher education.
  • Andrea Meier, Social Media and Content Marketing Manager, Blackboard Inc. (@andreajm) - Andrea Meier is the Social Media and Content Marketing Manager at Blackboard Inc., a global education technology company, headquartered in Washington, D.C. In her role, Ms. Meier manages the company’s social media channels including multiple corporate and executive blogs and Twitter. In addition to leading Blackboards social media efforts, Ms. Meier has played a lead role in developing Bb's engagement strategy for platform and vertical teams across the organization. Prior to joining Blackboard in 2009, Ms. Meier worked at a mid-sized PR agency in D.C., specializing in media relations, consumer product launches and special events. Her former clients include: Sprint Nextel, Denny’s and Warsteiner beer. In 2008, Andrea played a lead role in managing media logistics and credentialing for Pope Benedict the XVI’s first visit to the United States. Andrea lives in the District and is an avid runner, spending several years volunteering for a women’s only national half marathon series. She graduated from Miami University in Oxford, Ohio in 2005.

Sunday April 3, 2011 4:00pm - 5:00pm EDT
SIS Founder's Room 4400 Massachusetts Ave. NW

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