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Sunday, April 3 • 9:30am - 11:00am
YouTube, Vimeo and Vevo, Oh My!: Social Media on Camera

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This panel will explore all aspects of social media behind the camera--whether that's on the set, on YouTube, or in public speaking when that recording light is flashing.


  • Moderator: Megan Ackerman, Vice President, AU Social Media Club (@MissMeganEmily) - Megan is a social media enthusiast, entertainment junkie and lover of all things pop culture from Los Angeles, CA. Before coming to American University, Megan received her Associates Degree in Marketing from Santa Barbara City College in 2009. Megan is now a senior at AU, working on her Bachelors Degree in American Culture and Media, an interdisciplinary study she created which combines Broadcast Journalism, Public Relations, and American Studies.
  • Caty Borum Chattoo, Assistant Professor, AU School of Communication (@CatyBC-  Professor Borum Chattoo is a communication professional with multifaceted expertise in social change communication, integrated media campaigns, and documentary film and television production. Most recently, she worked as a senior vice president at a D.C. global communications agency, working in issues-focused communication and video production. She also worked in Los Angeles with producer Norman Lear through both the Norman Lear Center, a multidisciplinary think tank, and as a founding director of Lear’s Declare Yourself, a national youth civic engagement campaign. Prior to this work, she served as a program officer in the Kaiser Family Foundation’s Entertainment Media & Public Health program. In addition, Borum Chattoo has produced documentary film, TV, and short-subject advocacy videos for groups including the AFL-CIO, California Nurses Association, ICLEI USA, YWCA, National History Day, People for the American Way, and others. She co-produced the investigative feature documentary film, "Wal-Mart: The High Cost of Low Price," and served as a key media spokesperson; and she served as co-producer and field producer for an investigative TV documentary series about environmental social justice, "Sierra Club Chronicles," which aired on Link TV and the Sundance Channel.  She currently serves as a consultant to independent broadcaster, Link TV, on its next-generation social-change documentary platform, ViewChange.org. Follow her @CatyBC.
  • Larry Engel, Associate Professor of Communication, American University (@engelfilm) - Larry Engel is an Emmy® award-winning producer, writer, director, and cinematographer with more than thirty years of filmmaking experience spanning all seven continents. He began his career in photography and studied with Walker Evans. He then moved to film. Currently, Engel is an associate professor in American University’s School of Communication, associate director of the Center for Environmental Filmmaking, and filmmaker in residence with the Investigative Reporting Workshop. He teaches several courses with field components including "The Practice of Environmentalism: Galapagos" and a summer session Classroom-in-the-Wild™ "Extreme HD: Alaska."Engel is co-author of “The Code of Best Practices in Sustainable Filmmaking.” (www.sustainablefilmmaking.org). A three-part series that he directed and shot, “The Human Spark” hosted by Alan Alda premiered on PBS nationally in January 2010 and won the 2010 AAAS Kavli Science Journalism Award for In-Depth Journalism (longer than 20 minutes). To see some of his work in photography and film, and writings on HDLSRs please visit www.filmingmad.com
  • Joseph Gizzi, Marketing Strategist, New Media Strategies (@districtjoe- Joe Gizzi is a marketing strategist for top tier entertainment, technology and travel clients at New Media Strategies, the industry pioneer and market leader in social media marketing. He develops campaign concepts for a wide array of household names including Adobe, NBC, Disney, ABC Family, MGM Resorts, and Sony Pictures. He continues to build upon a communications career highlighted by work with the Special Olympics, International CES and Grammy Awards.
  • Paul Klein, Assistant Manager, E Street Cinema (@ptklein) - Paul Klein is part of the management team at Landmark's E Street Cinema in downtown Washington, DC. He is currently studying film at The Evergreen State College. Paul is attracted to the disparate and vibrant communities that social media creates. He is the face behind the theater's @estreetcinema Twitter account and Facebook page.
  • Tod Plotkin, Founder, Green Buzz Agency (@GreenBuzzAgency) - After four season guiding the Washington Wizards Video department, Tod Plotkin founded Green Buzz Agency, a full service corporate video production company. At Green Buzz Agency, Tod has produced video content for organizations like IN-Q-TEL, Junior Olympics, Washington Mystics, Blackboard, Athletes for Hope, Achievement First, George Washington University, Madame Tussauds, SIIA, Woolly Mammoth Theatre, RainKing, Morningside House and the American Medical Association. Follow Tod on twitter @GreenBuzzAgency or contact GBA at 1.888.GRN.BUZZ.

Sunday April 3, 2011 9:30am - 11:00am EDT
SIS Room 120 4400 Massachusetts Ave. NW

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